Client: adidas
Applications: Adobe Photoshop (photography), Adobe InDesign (layout, text), Adobe Illustrator (icons, logos and background)
When I received the project brief for the adidas catalog insert, I was thrilled to have the opportunity to work with such a renowned brand in the soccer world. As a designer, I knew that I had to create something that would not only showcase their impressive line of soccer products but also embody the essence of their brand identity.
After thoroughly researching adidas’ website and other marketing materials, I developed a design concept that featured bold, high-quality images of professional athletes in action. I also wanted to maintain a clean and professional look throughout the catalog, so I used a subtle line pattern as a background texture to add interest without distracting from the products.
For the cover, I worked closely with the vendor to obtain the most eye-catching images of adidas soccer gear. I arranged the design elements in a visually appealing way, making sure that the adidas logo was prominent and easily recognizable. The final result was a sleek and modern cover that immediately grabbed the attention of potential customers.
Throughout the catalog, I showcased a variety of adidas soccer products, including shoes, jerseys, and balls. I also included informative product descriptions and specifications to help customers make informed purchasing decisions.
Upon presenting the final catalog design to adidas, they were extremely pleased with the outcome. They felt that it truly captured the essence of their brand and effectively showcased their latest soccer products. The catalog was a huge success, leading to an increase in sales and brand awareness for adidas and Soccer Savings. This project was not only a personal triumph for me as a designer but also a testament to the power of effective design in driving business results.
Cover:
Inside Pages:
Back Cover:
